What is actually profitable?
See which products and customers make money — not just which ones generate the most revenue.
For owner-operators
Your business numbers. In one place. Finally.
Some of your data lives in Xero. Some lives in spreadsheets. Some lives in your head. That is fine — it is how small businesses actually work. Connect what you have and get the reports Xero should give you but does not.
The problem
Xero tells you what happened. It does not let you ask your own questions.
You can see your profit and loss. You can see your bank balance from two days ago. But you cannot ask: which products actually make money? Which customers are worth keeping? Can I afford this next order? Xero's reports are pre-canned. Your spreadsheet data — stock, campaigns, customer lists — does not talk to your accounting data at all.
You have been running this business for years making decisions from partial pictures. The data exists. It just has never been in one place.
What you get
Custom reports. Not Xero's templates.
What is my cash position right now?
Real-time view of what is coming in, what is going out, and what is due. Not what Xero said two days ago.
What changed this month?
Spot movement in sales, repeat purchases, inventory, and margins before it becomes a problem you cannot reverse.
Will it work with my data?
If it is in a spreadsheet or Xero, yes.
Your stock tracking spreadsheet. The invoice register your office manager updates. That Google Sheet with the ad campaign conversion data someone set up two years ago. Upload them. SNADLY cleans, matches, and connects the data so it actually agrees with itself.
This is not a tool that expects clean APIs and database connectors. It expects the kind of data real small businesses actually have.
First step
We walk you through it. You see your numbers on the screen.
You are not going to configure anything. Someone walks you through uploading your main spreadsheets and connecting Xero. You see your real numbers — from your real data — in that session. If the picture is useful, you keep going. If it is not, you lost an hour.
See your business